Fortress Investment Group is a company that has established itself over the years. It was initially founded in the year 1998, with the objectivity from that time being to deal with issues in the field of financial (financial advisory). The many years of experience and its continuous good performance has earned it a reputation as a company that earned a client base of more than 1,500 clients.The Fortress Investment Group has its headquarters in New York, USA. Apart from being of great service to their customers, they also give back to the society in which they operate within. They have between 11 and 50 skilled employees, who assist in the delivery of the services expected of them. Their main specialty is the field of finance. However, the specifics in the field of finance is the area of investments strategization.
They deal more specifically with the field of private equity, assets management, credit facilities and liquid markets. Evidently, Fortress Investment Group is a company that despite working for clients in very risky fields, ensure they hedge themselves from the different risks in the market. They hedge themselves against risks y ensuring they have predetermined agreements. For instance, when they take up a client, they already have the amounts that they agree on. This is not necessarily proportional to the amount of financial assistance it has brought to the client.The Fortress Investment Group has mainly mitigated its risks by ensuring.The operations of the company has spread over a very wide geographical area.
They began in the USA in the 1990s. their client base of more than 1,500 clients is made of clients from not only USA but even across international boundaries. This could be attributed to the fact that they do not only have good services but they have also made great efforts to market themselves. That they are highly diversified. They have not diversified only in terms of products they offer to the market but also in terms of their target market. The company offers their financial advisory services not only to institutions but also to private investors. This is a good strategy they have used to mitigate risk. The kind of client base that they have maintained (especially the private investors is what attracts them clients. Their new clients are mainly through referrals from their loyal clients. The quality of their services has created a definite marketing strategy for it.