Kate Hudson’s Influence on Fabletics Takes it Top on the E-commerce

Fabletics is the fastest growing fashion activewear brand we have in the market today, but who would have seen this success in an industry where Amazon controls at least twenty percent market share? Leading the e-commerce fashion industry is no mean task; however, Kate Hudson is quite determined to succeed, and going by the business records, the prospects are good. Currently, in a period of three years, Kate has helped grow Fabletics to $250 million, and her biggest selling point has been the subscription strategy.

 

Historically, quality customer products are always determined by price; however, there has been a sudden shift in demands, and this factor does not hold water anymore. Instead of the price factor, customers are also looking at brand recognition, last-mile services, exclusive designs, customer experience and other gratification elements. With enough due diligence on their market, Fabletics is well informed about the needs of its customers and hence its strive to ensuring that it adequately addresses it. The subscription mechanism which has partly been one of the reasons for the growth of the company is quite simple, yet effective. The basis of this idea was to create a convenient shopping environment even for busy people.

 

The other strategy that has helped Fabletics take on their market is their different approach to physical stores. Traditionally, physical stores have “killed” many businesses since most shoppers’ window-shop from the store then go make their purchases elsewhere. However, through the “reverse showrooming” strategy, Fabletics has been able to curb this. The reverse showrooming works by adding those clothes that the customer showed interest into their online charts hence allowing them to make those purchases at a later date without physically coming to the store.

 

Fabletics has also been keen on the use of online data in their retail strategy. Through the use of these data, Fabletics has been able to stock its stores with the right types of wears that their customers need.

 

Lastly, Fabletics’ growth has been achieved by focusing on product accessibility, customers, and their culture. Product accessibility is a critical component in any business, and with Fabletics operating in a market that is largely dominated by Amazon, this is one factor it has to pay attention to, and it has done right so far. Through reverse showrooming and subscription membership, Fabletics has been able to target both its online and offline customers.

 

Kate Hudson is one of the co-founders of the giant active leisure brand and currently the CEO and face of the business. While the successes are a joint effort of every member of the team, Kate has played a huge role and still does. Her take on Fabletics is that this is a brand for everybody who is committed to living a healthy and active lifestyle.

Kate Hudson of Fabletics Uses Customer Reviews to Expand Business

Most consumers would agree that other client’s decision when it comes to purchasing highly affects their decision. This is basically rooted from the customer reviews online. For business proprietors, nothing grows the image of a brand than a good and positive customer review. That is why most online business owners focus on client review before restocking physical stores. With that said, Fabletics is one business that has extensively grown through positive client reviews. Since the establishment of the business in 2013, Fabletics has carefully considered the reviews of its clients before making critical decisions on storing commodities.

 

Background

 

With the rising demand of online business platforms to conduct business, Fabletics has taken it upon itself to indulge clients at different levels. For most of these clients, a friend’s or family’s decision to purchase a product has a direct influence on the client’s decision to purchase their products. Additionally, the customer reviews highlight the opinions of seasoned consumers, thereby illuminating a path of production for the manufacturing companies. In this case, Fabletics keeps in touch with most clients by taking their suggestions into consideration prior to stocking the stores. The products stored in these stores reflect the tastes, preferences, culture of clients. Through conducting extensive research, Fabletics stocks exactly what the clients have demanded.

 

Mechanism

 

The current consumers highly rely on the internet of things to make purchasing decisions. By using other client’s word of mouth, reviews as well as testimonials, clients can make concrete decisions based on their friends’ experiences. For Fabletics, the launch of internet marketing as a major platform for conducting business has contributed to the growth of business. Be it purchasing from the physical stores or online platforms, Fabletics has implemented the modern advertising methods with the aim of influencing client’s purchasing decisions.

 

Contribution

 

To reiterate this point, statistics indicate that 50% of consumers highly rely on the reviews for decision making. Over the year, this number has increased by approximately 23%. Every month, surveys indicate that the number rises by at least 1%. Additionally, 60% of clients stated that negative client reviews influence their decision against purchasing a product. This is because their decision relies on the reputation of that product.

 

Kate’s Opinion on Leisure Brand

 

In a partnership with Demi Lovato, Kate Hudson highlighted key points pertaining to her active wear brand. According to the model and actress, even with no experience in business, she has managed to incorporate ideas into a successful brand. Currently worth millions, Fabletics serves more than 1000 clients across the nation. What started as a boutique is now a multimillion business coupled with several physical stores. What awaits Fabletics is a series of physical stores across different parts of the world.

 

Conclusion

 

Presently, all it takes to be part of the enjoyable fitness club is a monthly subscription. Kate explains that the brand has been doing well in terms of growth and in future, there will be more growth with an overall expansion of the business. From reviewing the budget of the company to making social media strategies geared towards excellence, Kate Hudson is dedicated to taking her brand to the next level.

Whitney Wolfe Strives for Perfection

Whitney Wolfe is all the rave in the dating app world. Everyone likes to flock when it comes to new apps, and Bumble is still one of the newest hottest apps around for millennials. This has become one of the most exciting themes in the app world because it brings about a whole new way to look at the concept of dating.

Whitney Wolfe has definitely been creating excitement because she did what many people may have failed to ever think of doing. She created a dating app with an interactive setting. She has been able to do this by giving people access to an actual Bumble interactive room. This is a concept that she is starting in New York, and there is a possibility that she may expand with this if the ideal is received well. This is just one of the types of innovative methods that someone like Whitney Wolfe is bringing to the table.

Whitney Wolfe definitely knows what she is doing when it comes to the dating app industry. She has been around for a very long time even though she is only in her twenties. She has created several companies and she co-founded one dating app company before Bumble. This means that she already has experience in this area. She can definitely be linked to the growth of dating apps where the swipe option is utilized. This is what she does with her Bumble app, but she has made it possible for people to see a different process because women are in charge. Women have the ball in their court when it comes to Bumble, and this is what makes this dating app invigorating to young singles that may have given up on dating altogether.

Whitney Wolfe is passionate about dating apps, and she wants to make bumble the best of all the dating apps that are out there. It definitely seems like the title of the top dating app is in her grasp because she continues to be innovative. She never stop tweaking her app because she strives for perfection.

Doe Deere Leads Lime Crime Beyond Success

Lime Crime is the newest hot cosmetics company in fashion today. Teenaged girls and modern young women are using the firm’s vibrant lipstick colors and listening to the makeup tips coming from the company owner, Doe Deere. Lime Crime began its life on eBay, an Internet staple, which thrust Doe Deere, the owner, and Lime Crime into the fashion spotlight.

Doe Deere had gained promotional experience when she was a member of a struggling rock band in New York City. As she learned the ropes of public relations and promotion, she must have felt perfectly at home in her new role. Today, Doe Deere is a personable, amiable, attractive woman whose fashion sense or nonsense, depending on your sensibilities, has attracted a large following called unicorns. Obviously, she has the “right stuff” required to turn Lime Crime from a successful company into a prominent and powerful brand.

She arrived on the fashion scene as “grunge” was dying out and women and girls had a desire to express themselves more fully, paying no attention to the dictates of established fashion. Doe Deere has been a leader of this newest fashion craze, a reaction phase opposed to the ideals of perfect beauty. Lime Crime’s color choices were not the myriad collections of subtle shades from Revlon and Estee Lauder but colors that shouted out, “Here I am, look at me!” Doe Deere is an attractive woman, and she is not rendered unattractive by her overstated fashion sense. The only question we might want to ask is this, what would she look like in more conventional makeup?

Lime Crime as a viable brand is here to stay, it has helped Doe Deere to establish a fashion style, and unless the world turns completely away from makeup, it will remain a prominent brand.

Wengie Mimics Intense Characters with These DIY Halloween Costumes

October has arrived, which means that Halloween is right around the corner! This year has been fairly zany in terms of social media filters, new apps, and movies, so there is no denying that the list of potential costume ideas has grown immensely. What better person to not only provide her viewers with the unique ideas but show them how to make them than YouTube personality, Wengie? The beauty blogger used her whacky creativity to craft some epic costumes for the 2016 holiday, most of which can have you get your squad involved.

 

Harley Quinn

 

Basically, everybody is going to be Harley Quinn this year, but they will be spending quite a few dollars to make their costume look authentic. Wengie is all about saving money, so she did a DIY tutorial that showed the perfect way to make your own Suicide Squad costume. By simply spray painting jean shorts to mimic Harley’s, airbrushing her iconic logo onto an old t-shirt, doing her eye makeup as messy as the crazy character’s, and adding a few key accessories, beautiful Wengie became insane Harley and the only thing better than the overall look was the fact that it was virtually free.

 

Katana

 

Another iconic character is Katana and her costume is incredibly simple to mimic. The blogger took a plain white mask, cut it in half from the below the nose, and elongated the eye slots to mimic a cat’s eyes. She used some bold black makeup to sit underneath the mask, tossed on a short black wig, and got her katana ready to use. Aside from the paint and perhaps the plastic sword, Wengie’s costume probably cost her under ten dollars.

 

Enchantress

 

After using cardboard to make her crescent moon, the next steps for the blogger surrounded applying bold black makeup, messing up a long black wig, applying some charcoal to her teeth, and perfecting her scream. Using a black outfit that she already had, Wengie invested in the iconic necklace worn by the character and matched it with rows of black beads to complete this spooky look.