Female Entrepreneur Doe Deere

Who Is Doe Deere?
Doe Deere is the creator and CEO of the cosmetics company Lime Crime. Lime Crime was launched in 2008, as a color extravaganza makeup line. Doe believes beauty is whatever brings joy, and not the stereotypical idea of what happens to be the current trend in fashion.
About Lime Crime.
Lime Crime is a makeup company that specializes in bright and colorful lipsticks, eye shadows and nail polish. They do not test their products on animals. Doe Deere created the name of her company with a play on words. She also uses rhyming words to name her product colors. According to Doe the company stands for color revolution and breaking the rules. It encourages customers to be less serious about their cosmetics and have fun with color. She tells her customers to mix colors, wear a bold eye color with a bold lipstick, wear socks with open toed shoes and to dress for fun. Mixing patterns is okay too, just keep them in the same color family.
What makes Doe an Entrepreneur?
Doe began in 2004 by creating a DIY fashion line on eBay, where colorful makeup first became her trademark fashion statement. Doe discovered colorful makeup was not easy to find and decided to make her own. Hard work and creativity resulted in much success for Doe and her company. Self-Made Magazine recently named her as a top inspiring female entrepreneur.
Doe Uses Her Success to Encourage Others.
Doe Deere is an enthusiastic supporter of fellow businesses owned by women and women entrepreneurs. She enjoys giving advice to women who wish to be entrepreneurs and encourages them to ask her questions through social media. Doe gives motivational speeches about following your dreams and ambitions at public events. Events that Doe has spoken at include the Vegas Nay’s Stardust tour and Phamexpo. Doe revealed some key aspects to her success as an entrepreneur during her seminars. One tactic she believes is important is trusting your instincts. As she says, just having information is not always enough. Another strategy she discloses is that one of her most important keys to success is treating everyone with respect. She strongly believes that being considerate and kind to everyone who works for her makes her employees happy and want to succeed which builds a better business.