Kate Hudson of Fabletics Uses Customer Reviews to Expand Business

Most consumers would agree that other client’s decision when it comes to purchasing highly affects their decision. This is basically rooted from the customer reviews online. For business proprietors, nothing grows the image of a brand than a good and positive customer review. That is why most online business owners focus on client review before restocking physical stores. With that said, Fabletics is one business that has extensively grown through positive client reviews. Since the establishment of the business in 2013, Fabletics has carefully considered the reviews of its clients before making critical decisions on storing commodities.

 

Background

 

With the rising demand of online business platforms to conduct business, Fabletics has taken it upon itself to indulge clients at different levels. For most of these clients, a friend’s or family’s decision to purchase a product has a direct influence on the client’s decision to purchase their products. Additionally, the customer reviews highlight the opinions of seasoned consumers, thereby illuminating a path of production for the manufacturing companies. In this case, Fabletics keeps in touch with most clients by taking their suggestions into consideration prior to stocking the stores. The products stored in these stores reflect the tastes, preferences, culture of clients. Through conducting extensive research, Fabletics stocks exactly what the clients have demanded.

 

Mechanism

 

The current consumers highly rely on the internet of things to make purchasing decisions. By using other client’s word of mouth, reviews as well as testimonials, clients can make concrete decisions based on their friends’ experiences. For Fabletics, the launch of internet marketing as a major platform for conducting business has contributed to the growth of business. Be it purchasing from the physical stores or online platforms, Fabletics has implemented the modern advertising methods with the aim of influencing client’s purchasing decisions.

 

Contribution

 

To reiterate this point, statistics indicate that 50% of consumers highly rely on the reviews for decision making. Over the year, this number has increased by approximately 23%. Every month, surveys indicate that the number rises by at least 1%. Additionally, 60% of clients stated that negative client reviews influence their decision against purchasing a product. This is because their decision relies on the reputation of that product.

 

Kate’s Opinion on Leisure Brand

 

In a partnership with Demi Lovato, Kate Hudson highlighted key points pertaining to her active wear brand. According to the model and actress, even with no experience in business, she has managed to incorporate ideas into a successful brand. Currently worth millions, Fabletics serves more than 1000 clients across the nation. What started as a boutique is now a multimillion business coupled with several physical stores. What awaits Fabletics is a series of physical stores across different parts of the world.

 

Conclusion

 

Presently, all it takes to be part of the enjoyable fitness club is a monthly subscription. Kate explains that the brand has been doing well in terms of growth and in future, there will be more growth with an overall expansion of the business. From reviewing the budget of the company to making social media strategies geared towards excellence, Kate Hudson is dedicated to taking her brand to the next level.

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