Healthy dogs are happy dogs. That’s the goal of Purina Beneful. Over 1,500 Purina Beneful dog food commercials have aired on national television. Purina Beneful commercials bring a fun, playful, and unique twist to the table. Instead of the dogs’ owners raving on the food, the commercials are shot from the dogs’ perspective, giving the audience the ability to listen to the thoughts of the dogs and hear their raves about the healthy whole grain goodness in each bowl.
Each Purina Beneful commercial represents different sides and aspects of all dogs’ lives, big or small, quiet or loud. These commercials always try to portray the benefits of Beneful’s healthy meals for dogs by showing an increase in these animals’ happiness, athleticism, and overall wellbeing. For example, one recently new commercial shows a medium sized dog enjoying the newly release Grain Free Beneful Dog Food. The commercial allows for the audience to hear the dog’s thoughts where he is surprised by the healthy, but delicious taste of pumpkin, blueberries, and whole chicken bits. In the end, the owner calls the dog for some wrestling playtime. From this advertisement, it is seen that the meal has left the youthful dog “Happy, Healthy, and Beneful”.
Another commercial shows another blonde-haired goofy dog enjoying his healthy low-calorie Purina Beneful meal with real chicken, apples, carrots, and green beans. The dog and his owner and enjoying their meals outside, while the audience hears the dog’s plans to win a wrestling match with his owner because of the strength he’s getting from his delicious meal. The advertisement also ends with the slogan: “Happy with a side of Healthy!” Overall, these commercials never fail to put a smile on the faces of people watching everywhere. They’re lighthearted, funny, and positive vibes invest the audience and make it more than just a simple commercial.