JHSF operates with much success in Brazil. The company, under the leadership of Jose Neto, has undertaken successful expansion plans that have made it more competitive. The company, which begun its operations in 1972, develops residential property in Brazil. Indeed, there are commercial projects also undertaken by JHSF. International airports hotel business and Shopping malls are developments undertaken by JHSF.
JHSF has its headquarters in Salvador. It operates in other cities such as Manaus and Sao Paulo. Jose Auriemo Neto’s plan of expansion has seen the company venture into the hotel business. The company also has a piece of the shopping mall business. Neto, in 2006, secured partnership with CPIC, Santa Cruz, SAES and Vista as a growth strategy. The acquisition of Hotel Fasano was a diversification strategy for the company. It started with the acquisition of the company’s majority shares before it was bought in its entirety. JHSF also went on to acquire all of Hotel Fasano’s chains. This maneuver, which cost ’53 million reais’, put JHSF in contention for the hotel industry business.
Jose Neto is JHSF’s chief executive. In this position he is responsible for strategic planning and oversight of development projects. Neto also sits in the board where he has successfully defended his plans and particularly his diversification agenda. There has been growth under Jose Neto’s leadership as is evidenced by Sao Paulo’s CidadaJardim and other complexes like the Metro Tucuruv. The Ponta Negra complex is also another highlight of his leadership. Another Manaus based complex he is responsible for overseeing is the Bel Vista complex. Through these property developments, the company’s portfolio has grown tremendously.
The ‘Fundacao Armando AlvaresPanteado (FAAP) University’ is notorious for educating many Brazilian achievers and Neto is no exception. In 1993, Neto started working for JHSF and rose to the position of board member in 1999. In this position he advocated for diversification of the company’s business and soon launched his parkbem project. Upon the success of this project, the board sanctioned the diversification plan which has so far catapulted the company to success in other industries other than real estate.