The Career Success Story of Eduardo Sirotsky Melzer, the President

After an internal restructuring process within the management of RBS Group in May 2012, it was clear that Eduardo Sirotsky Melzer, or simply Duda Melzer, was headed for the senior most position in the media conglomerate- the executive president. That came to pass a couple of months later when Duda officially assumed the position in a colorful event that was hosted in Porto Allegre and attended by the senior management hierarchy as well as all the employees of the company. He took over from his uncle, Nelson Sirotsky, who had relinquished his position to his nephew in a move aimed at introducing fresh energy into the top leadership. At the time, Duda Melzer was 40 years

Duda’s Leadership

In 2015, after three years as executive president, more restructuring was affected. As a way of enhancing governance, Duda Melzer took up the title of The President. This title is the most prestigious in the management of any organization since its holder doubles up as the president of the board of directors and the president of the organization. Duda holds the title up to today. Check out Valor to know more.

Under his leadership, RBS Group has made many notable strides. In 2014, the company was ranked together with Google and Globo as the top three content developers with the highest content-value for their audience. Its innovative approach to issues was also recognized by one of the Brazilian magazines, the Abril Magazine.

Awards

Eduardo Sirotsky Melzer has several awards conferred to him by different organizations and for different reasons. In 2015 alone, he won three prestigious awards. These awards include the Cambridge Institute for Family Enterprise Award, the Private Sector Award, and the Ernst and Young- Family Business category. You can visit Odiario for the details.

Education

Mr. Melzer acquired his first degree in Business Administration in 1998 from Pontifical Catholic University of Rio do Sul and later completed his M.B.A at Harvard University’s School of Business.

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