Lime Crime is the newest hot cosmetics company in fashion today. Teenaged girls and modern young women are using the firm’s vibrant lipstick colors and listening to the makeup tips coming from the company owner, Doe Deere. Lime Crime began its life on eBay, an Internet staple, which thrust Doe Deere, the owner, and Lime Crime into the fashion spotlight.
Doe Deere had gained promotional experience when she was a member of a struggling rock band in New York City. As she learned the ropes of public relations and promotion, she must have felt perfectly at home in her new role. Today, Doe Deere is a personable, amiable, attractive woman whose fashion sense or nonsense, depending on your sensibilities, has attracted a large following called unicorns. Obviously, she has the “right stuff” required to turn Lime Crime from a successful company into a prominent and powerful brand.
She arrived on the fashion scene as “grunge” was dying out and women and girls had a desire to express themselves more fully, paying no attention to the dictates of established fashion. Doe Deere has been a leader of this newest fashion craze, a reaction phase opposed to the ideals of perfect beauty. Lime Crime’s color choices were not the myriad collections of subtle shades from Revlon and Estee Lauder but colors that shouted out, “Here I am, look at me!” Doe Deere is an attractive woman, and she is not rendered unattractive by her overstated fashion sense. The only question we might want to ask is this, what would she look like in more conventional makeup?
Lime Crime as a viable brand is here to stay, it has helped Doe Deere to establish a fashion style, and unless the world turns completely away from makeup, it will remain a prominent brand.