Don Ressler; Co-Founder of Three Companies

Don Ressler is the proud founder of several active and successful startups. The first startup firm he founded is the He sold to the Intermix Media Company in the year 2001. Working together with Adam Goldenberg of Intermix Media, they created Alena Media. This firm was an online business and advertising platform. Alena proved to be a successful business venture; Intermix earned a lot of money from this platform. Later, in 2005, News Corporation acquired Intermix Media. News Corporation discarded the profitable Alena Media. Goldenberg and Ressler had to move out now that their services were not desirable in the company.

Working from Goldenberg’s house, the two partners held a brainstorming meeting with the employees of Alena. Within a fortnight, Don Ressler and Adam Goldenberg co-founded Intelligent Beauty. This e-commerce platform first started the business with the creation of DERMSTORE. DERMSTORE is an online marketing platform for cosmetics and skincare products and services. Two years later, the firm launched the SENSA; a weight loss system. During this launch, the Intelligent Beuty hired Dr. Alan Hirsch and also brought in Brett Brewer to act as the Chief Executive Officer. Brett is the founder of Intermix. Both the DERMSTORE and SENSA are very profitable even though the company has never released its financial report. They first engaged in funding the company using the profits gained. In 2008, Intelligent Beauty received a $4.3 million monetary fund from the Technology Crossover Ventures at

As of 2010, Don Ressler and his friend Goldenberg founded JustFab. JustFab is an e-commerce subscription fashion store. In the following year, the company received a cash fund of $33million from the Matrix Partners. In September of this year, Kimora Lee Simmons was named the President and Creative Director of JustFab. By December 2011 the company already had over 4 million members. In April 2012, the firm crossed the 6 million member mark. This increase member rate, so the cofounders of the online business raise a total of $76 million from various organizations. Among them Matrix Partners, Rho Ventures, Crossover Ventures, and Intelligent Beauty in June 2012.

By then many of their customers were parents. To reach a broad market, JustFab bought FabKids; a kids fashion online subscription company, The Fab Shoes; a European Fashion firm. The members of Fab Shoes together with the members of JustFab reached a total of 3 million new members from the European community. The online marketing store on has also acquired several other companies including its biggest competitor the ShoeDazzle. In April 2016 Fabletics; the company’s fastest expanding label, already owned six mortar and brick locations and plans underway to open another 100 stores within the next five years. You can find more information about JustFab online. Visit their official site if you wish to join them.

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